Anxie

Anxie is a mobile crisis support app built around a single insight: when anxiety hits, you can't think. You can't navigate menus, evaluate options, or decide what might help. The moment of crisis is the worst possible time to make decisions, so Anxie removes them entirely. The product is built on a principle called "configure when calm, activate in crisis." During a calm moment, users complete a one-time setup flow where they choose their preferred calming interventions: guided breathing, calming audio, grounding phrases, a trusted emergency contact. They set their tone, their silent mode preference, their triggers. Once that's done, the app is ready. When anxiety strikes, one tap activates everything they chose. No menus. No decisions. No friction. The research behind Anxie surfaced a pattern that shaped every product decision: 80% of people experiencing anxiety go through it alone, and 6 in 10 don't ask for help because they don't want to be a burden. Existing apps fail at the exact moment they're needed most because they require the user to navigate, choose, and think when they have no capacity to do so. Anxie was designed for people who go through anxiety alone, at work, in social situations, or in the middle of the night, with no one to call and no capacity to think clearly. Every design decision, from the single large crisis button to the warm hand-drawn aesthetic to the zero-navigation intervention flow, was made with their worst moments in mind. The MVP covers 14 screens across onboarding, setup, crisis activation, stabilisation, and a post-session check-in. A working prototype is live at anxie.lovable.app.