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Marketing Analytics Bootcamp
new
Bootcamp

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Feb 10, 2025
Elevate your Marketing Analytics skills with our hands-on course. Discover the key tools and methods, from the basics of online marketing to creating powerful, data-driven campaigns that truly connect.
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Course content

All content at a glance

Boost your career with our Marketing Analytics training

Develop skills that will make you a sought-after expert in the field with our comprehensive Marketing Analytics bootcamp. Our hands-on, structured programme teaches you essential statistics skills and provides practical experience in applying advanced data analysis to real-world marketing challenges.

Become indispensable for business success

Harness data for impactful marketing and business growth. Master key skills like data analysis, SQL, and Tableau through hands-on exercises. Perform real-world analyses—customer segmentation, LTV, and more—to transform insights into results. Conquer lead generation, A/B testing, and generative AI to become a crucial contributor to business success.

Course requirement

If you have the grit to succeed, that’s all you need. Our Marketing Analytics course is for career changers, upskillers, aspiring entrepreneurs, and anyone ready for a new challenge.

Keyfacts

  • Full-Time: 12 weeks (Mo – Fr, 9am – 6pm)
  • Participants: approx. 15
  • Coaches: 2 per bootcamp
  • Locations: remote (live online)
  • Course language: English
  • Graduation: Certificate "Marketing Analyst"

Our coaches

Sara Maras

Marketing Analytics Coach

Tech Stack

Google Sheets
Google Cloud
Postgresql
SQL
Tableau
SEO
SEA
Download free info material

The course content, application process, pricing & funding all in one pdf.

Salaries for marketing analysts in Germany range from €45,000 to €60,000 and more per year - depending on entry and experience level.

Starting dates

The next dates: Marketing Analytics Bootcamp

Remote bootcamp participants are welcome to connect and collaborate at our Hamburg campus. Just get in touch with us – happy to see you there!

Feb
10th Feb9th May ‘25

Full-Time

Remote

English

Secure seat

Curriculum

This is what you learn in our Marketing Analytics Bootcamp

Getting an overview first

Introduction
e-commerce
lead generation
stakeholder management

In the first three days of our Marketing Analytics Bootcamp, you will receive a comprehensive introduction. At the beginning, you will be prepared for the course and find out what you will learn in the coming weeks. We will shed light on the importance of marketing analytics using application examples from e-commerce and lead generation. You will learn about the roles and responsibilities of an online marketing team and how to work effectively with them as a data analyst. You will also be introduced to dealing with stakeholders and their expectations in order to always maintain an overview and communicate successfully.

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Understanding data, making decisions

Statistics
linear regression
A/B Testing
Analysis

In the following six days of the bootcamp, you will deepen your knowledge of statistics for marketing. After the basics of online marketing, you will first learn about mean, median and mode. This is followed by advanced methods such as probability distributions and confidence intervals. One focus is linear regression for analysing correlations and predictions. You will learn how to carry out and interpret A/B tests. Another important aspect is analysing data with spreadsheets. You will also be introduced to clustering and cohort analysis in order to segment customer groups and analyse their behaviour.

From funnels to campaign planning

Customer journey
campaign planning
online marketing
SEO
affiliate marketing

In this module, you will receive a comprehensive introduction to online marketing. Firstly, you will learn about important terms such as advertiser, publisher and CPO. You will then learn about concepts such as funnels, channels, the customer journey and campaign planning. You will learn how to use different online marketing channels effectively, including search engine advertising and optimisation. Social media marketing, both organic and performance-based, is also a focus. You will also be introduced to display advertising, programmatic advertising as well as email, SMS and messenger marketing to maximise reach and direct communication with your customers.

A/B-Tests, Heatmaps & Co

Metrics & KPIs
data sources
platforms
sales systems
web tracking
crawling

In this module, you will learn about the different types of data in online marketing as well as typical metrics and KPIs. You will gain an overview of important data sources such as Google, Hubspot and CRM systems. Web tracking tools such as Adobe Analytics are also a central component. You will learn how to carry out A/B tests and use heat maps to visualise user behaviour. You will also gain insights into web crawling and web tracking methods as well as data protection aspects. Finally, you will carry out a project in which you will interpret web KPIs in order to apply what you have learnt in practice and deepen your understanding of how to analyse and interpret online marketing data.

Toolbox for data processing

data infrastructure
SQL
data modeling
data impoart & export
CRUD operations
Northwind dataset

In this module, you will receive a comprehensive introduction to the data infrastructure and learn how to use PostgreSQL. You will deal with data modelling and learn how to import and export data. CRUD operations (Create, Read, Update, Delete) as well as aggregating data and the use of foreign keys are further important topics. Special emphasis is placed on SQL joins and advanced SQL queries. At the end of the module, you will analyse the Northwind dataset in a project.

From the EDA to the dashboard

Explorative data analysis
Dashboards
storytelling
sets
data sources

Over the course of eight days, you will be given an intensive introduction to data visualisation. You will start with exploratory data analysis (EDA) and receive an introduction to dashboards and storytelling. You will learn about best practices and different visualisation types in Tableau. You will explore calculated fields, parameters, and the creation of dashboards and stories. Other topics include detailed expression levels, sets and the integration of multiple data sources. Finally, you will complete a project analysing the Northwind dataset with Tableau to apply what you have learned and deepen your visualisation skills.

AI-supported content creation

Generative AI
content creation
data ethics

In the ‘Generative AI and content creation’ module, you will learn how to use AI to develop creative content. An important aspect of this is data ethics, which ensures that you handle data responsibly. You will also learn how and when to request support so that you can always work efficiently and successfully.

Gain practical experience

Capstone project
real-life case study

At the end of the Marketing Analytics Bootcamp, you will apply and consolidate what you have learnt in a real-life case study. This hands-on experience allows you to test your knowledge in a real-world context and further hone your skills so that you are optimally prepared for a career in Marketing Analytics.

Refer us and get 500€ !

Our partner companies

Our location

Study at our on-site campus

Need a change of scenery or do you prefer to learn together with others? Then simply use our campus in Hamburg by arrangement!

Simple and affordable

12 weeks Marketing Analytics Bootcamp starting from 9.800€*
*for self-paying persons

Education must be affordable. Check out all the financing options now.

Education voucher
Agentur für Arbeit

Pay directly
No problem

Your employer pays
Re- & Upskilling

To the education voucher
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Infomaterial

The most important info to download

Everything you need to know about our Data Analytics training in one pdf: The application process, content, pricing and financing. Check. ✅

FAQ

Really good questions, helpful answers

You still have questions about the training, the prices, the financing, etc.? Then take a look here or contact us directly.

Our Marketing Analytics Bootcamp is aimed at career changers and experienced professionals who want to learn more about Marketing Analytics. It is ideal for anyone who is motivated to learn new things, is interested in data analysis and marketing and is looking for a career change. Career changers and marketing nerds are in the right place. You need little or no prior knowledge for the bootcamp - we will be happy to discuss the details with you in an introductory meeting. Book an appointment now here.

The price of the Marketing Analytics Bootcamp depends on the financing method you choose. Our Student & Admissions team will be happy to advise you and find the right way for you. Basically, our courses can cost 0€ with a corresponding scholarship and between 8500€ and 9500€ for self-payers, depending on which course you choose. 

You can find all the relevant information about our funding options here: pay immediately, pay yourself or receive funding via an education voucher from the Federal Employment Agency or your employer.

In our Marketing Analytics bootcamp, you will learn everything you need to get started as a marketing analyst in modern companies: you will gain in-depth knowledge of statistics, data analysis, online marketing basics and the application of analysis techniques to marketing strategies. You will also become a professional in data visualisation with Tableau and the interpretation of marketing KPIs, so that you are well prepared for your new job.

A Marketing Analytics bootcamp can boost your career enormously! Marketing analysts are at the cutting edge of digital transformation and deal with important topics of the future. Digitalisation is affecting practically all industries and interest in data is extremely high. Companies use collected data to optimise their actions, especially with regard to customer behaviour. Data is the gold of the future, and with a Marketing Analytics certification you can significantly improve your career opportunities in this future market.

The starting salary as a marketing analyst after training is around 45,000 to 55,000 euros per year. The salary range can vary depending on the company and professional experience. There are almost no upper limits. Not only is the salary as a marketing analyst attractive and above the starting salary of many other professions, but the chances of getting a job offer are also very good, as specialists in this field are in high demand. Too good to be true? We'll show you how you can do it! 🚀


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What are you waiting for?

Our Student Admissions team is happy to talk with you, answer your questions, and advise you. Get in touch with us!

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