Alexa's experience report #3
23rd April 2018
The first corporate partners introduced themselves
Hi! I'm Alexa, 26 years old and I'm taking part in the Web Development Bootcamp at neuefische - School and Pool for Digital Talent. In the next few weeks, I will tell you about my experiences during the course and provide you with information about our web development training at neuefische - School and Pool for Digital Talent.
On Monday afternoon, Harry Kratel, head of marketing at smaato kicked things off. Harry took us into the world of mobile advertising. I myself come from the world of online marketing, but for many others in our group it was the first time they heard about the complex bidding processes behind a simple ad on the web. Harry not only managed to present this very technical topic in an understandable way but also showed us why it can be such an exciting area for developers in particular. This perspective was completely new for me as well.
At the end of the week, Polargold visited us on Friday. The digital agency not only introduced itself to us as a potential employer, but had also prepared a design workshop for us. Before managing director Farid Rawas told us something about the way the agency works, we got a two-hour introduction to the art of good web design from his art director Sven Finger. Especially after we had created our first own website the week before, this workshop was very valuable for all of us who were not yet satisfied with their web design skills. After Farid introduced us to the agency, we had the opportunity to ask them our questions in a relaxed atmosphere over a cup of coffee.
The shortage of skilled workers in the IT industry is huge
Overall, it became very clear that both companies were struggling with the same problem: A shortage of skilled workers in Germany. Regardless of whether it's Polargold or Smaato - both find it difficult to fill and refill technically relevant positions. This gives us, as aspiring web developers, the great advantage that even with our current level of knowledge, we already have skills that the companies are looking for. All three companies emphasized how great the shortage of skilled workers is, especially in the STEM fields (mathematics, computer science, natural sciences and technology).