Digital Sales with AI Bootcamp New Bootcamp
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Course content
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Become a Digital Sales Pro – with the Digital Sales with AI Bootcamp by neue fische
Sales in 2025 looks nothing like it did just a few years ago. AI tools have fundamentally reshaped the market – and opened up entirely new possibilities. You can automate routine tasks, analyze massive datasets in seconds, or even deploy AI-powered call agents to handle sales conversations for you. In our hands-on bootcamp, you’ll learn modern sales skills for the digital age – from CRM and social selling to AI-driven prospecting, funnel building, and campaign optimization. You’ll create buyer personas based on real data, work with CRM tools like HubSpot, build high-converting funnels, and use AI to streamline your sales processes.
Whether it’s email campaigns, lead scoring, or performance tracking – you’ll learn how to use AI tools strategically to work more efficiently and achieve better results. Along the way, you’ll also train classic sales techniques like storytelling and outreach – skills that are just as crucial today as technical know-how. The highlight: In your capstone project, you’ll design your own sales campaign – including funnel, CRM flows, and pitch. Kickstart your career in digital sales – with real skills, cutting-edge tools, and a clear advantage on the job market.
Learn how to design, automate, and scale your own digital sales pipeline
In just 20 weeks, you’ll combine core sales knowledge with a strong foundation in AI—no prior experience needed. You'll map buyer journeys, plan email flows, engage in social selling on LinkedIn, and use data to optimize your results. From ChatGPT and ManyChat to Canva and GA4, you’ll get hands-on with the tools that drive today’s digital sales. On top of that, you’ll receive personalized career coaching, job application support, and preparation for your career transition.
What do you need to bring? Curiosity, communication skills, and an interest in digital tools and technology. If you enjoy working in teams, think analytically, and want to help businesses grow, this bootcamp is made for you. Need equipment to get started? We’ve got you covered. 100% funded with an education voucher (Bildungsgutschein).
Keyfacts
- Full-Time: 20 weeks (Mo – Fr, 8.30 – 18.30h)
- Participants: approx. 12-15
- Coaches: 2 per bootcamp
- Location: Remote
- Language: German
- Future Job: Digital Sales Executive, Account Executive, Channel Sales Manager, Business Development Manager, AI Sales Manager
Tech Stack
The course content, application process, pricing & funding all in one pdf.
Starting dates
The next dates: Digital Sales with AI Bootcamp
Our Digital Sales with AI Bootcamp runs full-time Monday through Friday for 20 weeks.
Nov | 24th Nov – 22nd Apr ‘26 | Full-Time | Remote | German | Secure seat |
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Curriculum
This is what you learn in our Digital Sales with AI Bootcamp
Understand the German market and develop data-driven buyer personas
You’ll gain a solid introduction to digital sales roles and market requirements in Germany. We’ll teach you the key KPIs and channels, highlight the differences between B2B and B2C buyers, and guide you through creating buyer personas with AI-powered tools.
Visualize customer journeys and optimize your touchpoints.
You'll learn how to structure buyer journeys and plan content tailored to each phase – from awareness to conversion. Tools like Canva or HubSpot will support you in the process. You'll also analyze consumer behavior in Germany.
Use CRM systems and automate sales
You’ll work with modern CRM systems and learn about lead management, follow-ups, and automated segmentation. AI will support you in creating call notes and evaluating leads.
Find qualified leads and develop effective outreach strategies.
You’ll use tools for contact research and segmentation and learn how to operate in compliance with GDPR. With the help of AI, you’ll create personalized outreach emails for your target audience.
Create compelling sales materials and use content strategically
You’ll develop sales assets like one-pagers and presentations, using AI for text and template creation. You’ll analyze best practices from companies like Siemens and apply your knowledge directly.
Use LinkedIn & co. to build strong relationships.
You’ll learn how to build visibility on LinkedIn, earn trust, and generate leads. We’ll introduce you to tools for analytics and AI-powered content creation for your posts.
Combine channels into an effective sales funnel.
You’ll plan email sequences, build AI-powered chatbots, and learn how to use CRM data for personalized communication. With SEO and Google Ads, you’ll drive traffic to your sales pages.
Make data-driven decisions in the sales funnel
You’ll learn which data is relevant for sales, how to segment target groups, and how to use AI to analyze insights. Real-world examples, such as from BMW, make the knowledge tangible.
Build customer loyalty through targeted measures
You’ll understand how retention strategies work, use email retargeting, and plan customer loyalty programs – with tools, prompts, and real use cases.
Pitch with confidence and build your own sales campaign
You'll learn how to pitch convincingly, create your own sales deck, and practice with AI-powered role plays – including objection handling and presentation skills. Then, you'll develop a complete sales campaign: from the buyer journey and outreach flows to CRM integration and performance tracking. With 1:1 mentoring, you’ll be fully prepared to launch your career in sales.
Our partner companies
Simple and affordable
Education must be affordable. Check out all the financing options now.
These steps are important to take the course
Register as a jobseeker early
In order to receive your education voucher for your retraining from the employment agency, the Jobcenter or the Labour Office, you should register as a jobseeker at an early stage. It is therefore very important that you first make an appointment with the relevant office. It's best to do it now!
Get your educational offer from us
The next step on the way to your IT training voucher is quick and easy: Contact us! We will create an official training offer for you that you can then submit to the employment agency, the Jobcenter or the employment office.
Apply for the training voucher
Now it's down to the nitty-gritty: With the training offer we have created, you now go back to your responsible office and apply for your training voucher. As soon as it is approved, you can start your new career with us. We look forward to seeing you!
Final projects at Neue Fische & SPICED
Over 6,300 neuefische x SPICED alumni have completed a final project at the end of their studies. Join our successful graduates, and build a project that will make your CV stand out. Have a look at past projects and be inspired.
FAQ
Really good questions, helpful answers
No, the course has no prerequisites.
Yes, the course is beginner-friendly.
Yes, the course is suitable for non-sales professionals with basic digital literacy.
No technical skills are needed; the course focuses on applied learning.
Not required, but 2–3 years of experience in related roles is helpful and preferred.
Not necessary, but prior exposure is a plus.
What are you waiting for?
Our Student Admissions team is happy to talk with you, answer your questions, and advise you. Get in touch with us!
