Education voucher at hand? Step into the fast lane: Contact us
Contact usYour bootcamp
Digital Sales with AI Bootcamp
Next seat available
Course content
All content at a glance
Keyfacts
- Full-Time: 8 weeks (Mo – Fr, 09.00am – 6.30pm)
- Participants: approx. 15
- Coaches: 2 per bootcamp
- Locations: Remote (live online)
- Course language: German
- Future job: Account Executive, Digital Sales Representative, Customer Success Manager, Sales Enablement Manager, Digital Campaign Manager
- Expected salary: 50.000€ - 70.000€
- 100% financing: for unemployed & job seekers
Our coaches
Digital Sales with AI Coach
Digital Sales with AI Coach
Tech Stack
Become a Digital Sales Pro – with the Digital Sales with AI Bootcamp by neue fische
Build, Automate, and Scale Your Sales Pipeline. Sales in 2025 has been fundamentally reshaped by AI, opening up entirely new possibilities for efficiency, analysis, and scale. At neue fische, our hands-on bootcamp teaches you modern sales skills for the digital age; from social selling to AI-driven prospecting.
From Prospecting to Pitching: What You’ll Learn
In just 8 weeks, you'll combine core sales knowledge with a strong foundation in AI. This training ensures you work more efficiently and achieve better results.
➡️ AI-assisted strategy: Learn how to use AI strategically to streamline your sales processes, including AI-driven prospecting, funnel building, and campaign optimization.
➡️ The basics of prompt engineering and its application in creating various sales assets for digital sales.
➡️ Strategic planning as well as AI-powered creation and analysis of campaigns in the field of social selling on LinkedIn – with a clear focus on sales and systematic lead generation.
➡️ Email marketing for sales: automation, personalization, and performance optimization.
➡️ The right tech stack: You work with essential tools such as a CRM system (HubSpot), build high-converting funnels, and gain hands-on experience with generative AI tools (ChatGPT, Gemini, Claude, Copilot, NotebookLM), automation tools (Zapier, Make), design and content creation tools (e.g., Canva AI, HeyGen, Midjourney), as well as platforms like Google Analytics, Ahrefs, and more. Overall, you learn to use over 15 modern tools professionally in digital sales.
➡️ Classic sales, polished: Along the way, you’ll also train classic, crucial sales techniques like storytelling and outreach.
Why Digital Sales with AI?
This program fuses timeless sales psychology with modern technology, positioning you in a high-demand role that directly impacts business growth. Gain the cutting-edge skill set to automate routine tasks, analyze massive datasets in seconds, and strategically use AI tools from day one: all so you can 10x your sales capacity. Learn how to design, automate, and scale your own digital sales pipeline, providing essential control over the entire buyer journey, and ensuring you’ll be a strong candidate for any sales role.
Our partner companies
Starting dates
The next dates: Digital Sales with AI Bootcamp
Our Digital Sales with AI Bootcamp runs full-time Monday through Friday for 8 weeks.
May | 26th May – 24th Jul ‘26 | Full-Time | Remote | German | Secure seat |
|---|---|---|---|---|---|
Sep | 7th Sep – 2nd Oct ‘26 | Full-Time | Remote | German | Secure seat |
Curriculum
This is what you learn in our Digital Sales with AI Bootcamp
In this module, participants will gain an overview of digital sales roles and the requirements of various industries in the German market. They will learn to understand B2B and B2C buyer personas and their customer journeys, and create personas based on survey data and AI-supported prompting. Furthermore, sales funnels will be designed and visualized, and suitable content formats will be planned along the journey. The result: Participants will develop a strategic understanding of digital sales ecosystems and learn to link buyer needs with measurable sales goals.
This course focuses on the practical application of CRM systems and workflows, professional lead management, follow-ups and AI-generated notes, as well as lead scoring, prospect qualification, and the use of prospecting tools. Another key focus is on GDPR fundamentals and legally compliant communication in digital sales. The result: Learners will be able to build and operate a data protection-compliant, AI-supported digital sales infrastructure from initial contact to qualified lead.
Participants develop AI-powered sales enablement concepts, digital sales kits, offers, and case studies, and create credibility-enhancing content for social selling using AI. They practice engagement tracking, conversation starters, and role-playing, and design holistic campaigns tailored to the behavior of German consumers. The result: Participants learn to effectively engage prospects across channels with AI-powered content and sales assets.
This module covers email marketing, chatbots and CRM-based personalization, as well as AI content for landing pages, videos, and persuasive copy. Fundamentals of SEO and SEA, keyword research, AI-powered sales funnel optimization, competitive analysis, campaign strategy, and basic knowledge of sales data, predictive models, segmentation, and decision-making round out the section. Outcome: Learners will be able to plan and implement digital sales campaigns and continuously optimize them using data, AI tools, and performance indicators.
Finally, the course covers strategies for customer retention, customer lifetime value, loyalty and referral programs, and digital campaign tracking with GA4 dashboards, A/B testing, and AI-based optimization tools. Additionally, participants will receive training in value-based selling, neuromarketing, emotional copywriting, sales pitches, objection handling, and building a final sales deck. The outcome: Participants will combine all their newly acquired skills in a final project and demonstrate a complete digital sales process, including AI-supported reporting and presentation.
At the end, you'll develop a complete sales campaign: from the buyer journey and outreach flows to CRM integration and performance tracking. With 1:1 mentoring, you’ll be fully prepared to launch your career in sales.
Simple and affordable
Education must be affordable. Check out all the financing options now.
Education must be affordable. And for everyone. That's why we offer three ways how you can finance your bootcamp with us, guaranteed and very easy.
These steps are important to take the course
Register as a jobseeker early
In order to receive your education voucher for your retraining from the employment agency, the Jobcenter or the Labour Office, you should register as a jobseeker at an early stage. It is therefore very important that you first make an appointment with the relevant office. It's best to do it now!
Get your educational offer from us
The next step on the way to your IT training voucher is quick and easy: Contact us! We will create an official training offer for you that you can then submit to the employment agency, the Jobcenter or the employment office.
Apply for the training voucher
Now it's down to the nitty-gritty: With the training offer we have created, you now go back to your responsible office and apply for your training voucher. As soon as it is approved, you can start your new career with us. We look forward to seeing you!
Final projects at Neue Fische & SPICED
Over 6,300 neuefische x SPICED alumni have completed a final project at the end of their studies. Join our successful graduates, and build a project that will make your CV stand out. Have a look at past projects and be inspired.
FAQ
Really good questions, helpful answers
No, the course has no prerequisites.
Yes, the course is beginner-friendly.
Yes, the course is suitable for non-sales professionals with basic digital literacy.
No technical skills are needed; the course focuses on applied learning.
Not required, but 2–3 years of experience in related roles is helpful and preferred.
Not necessary, but prior exposure is a plus.
What are you waiting for?
Our Student Admissions team is happy to talk with you, answer your questions, and advise you. Get in touch with us!
