AI-Powered Marketing Bootcamp New Bootcamp
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Course content
All content at a glance
Become a Digital Marketer – in the neue fische AI-Powered Marketing Bootcamp
Our 18-week bootcamp offers you intensive training with workshops, 1:1 feedback and a final project. You will learn how to plan digital campaigns, orchestrate channels and use AI profitably - e.g. for social media, chatbots or automated workflows. You will develop a holistic understanding of strategy, creation, technology and analysis. With our career advice, we support you on the way to your application.
Career change to Digital Marketing: These are the requirements
You don't need any previous experience - just a passion for communication, creativity and technology. Whether you come from customer service, retail or a completely different industry: If you have a structured mindset, love learning and want to reach people, the bootcamp is for you. And if you don't have a laptop: we'll help you.
Keyfacts
- Fulltime: 18 weeks (09.00 – 18.00h; Mo – Fr)
- Participants: approx. 10
- Location: Remote
- Language: German
- Certificate: Certificate of participation + preparation for Google certification
- Future Job: AI Marketing Specialist, Digital Marketing Specialist, Digital Marketing Manager, Content Marketing Manager / AI Content Marketer, Digital Marketing Analyst / AI Marketing Analyst
Tech Stack
The course content, application process, pricing & funding all in one pdf.
Starting dates
The next dates: AI-Powered Marketing Bootcamp
Our AI-Powered Marketing Bootcamp runs full-time Monday through Friday for 18 weeks.
Sep | 15th Sep – 9th Dec ‘25 | Full-Time | Remote | German | Secure seat |
|---|---|---|---|---|---|
Dec | 1st Dec – 30th Mar ‘26 | Full-Time | Remote | German | Secure seat |
Curriculum
This is what you learn in our AI-Powered Marketing Bootcamp
Develop data-driven strategies and understand your target group
You will get an overview of the basics of successful digital strategies and understand the difference between paid, owned and earned media. We will also show you how to set realistic and measurable goals (KPIs). You will use proven frameworks and practical tools to create data-based buyer personas - for both B2C and B2B.
Create compelling content and build strong brands
You will develop your own brand messages and content that really appeal to your target groups - with text, images and sound. You will learn proven creative techniques, make sensible use of AI tools and create content strategies for all important channels.
Plan campaigns and use budgets effectively
You will learn how a media plan works, what role different channels play and how to allocate budgets sensibly. You will use practical templates to prepare your first campaign - including a briefing and the right mix of channels.
Make websites visible and run effective ads
You will implement an SEO strategy and analyze competitors, keywords and page structures. You will then learn how to place Google Ads, write convincing ad texts and continuously improve your campaigns.
Build organic reach and increase the performance of paid measures.
You will plan organic and paid social media campaigns, create content formats such as reels or carousels and test target group approaches. Influencer marketing is not neglected either.
Build trust and increase conversions - with clever automation.
You will develop automated email routes - from lead capture to conversion. You will learn how to address your target group in a targeted manner, collect data in a legally compliant manner and work with CRM logic.
Automate smarter - with AI and no-code tools.
You will build simple AI agents, develop prompts and connect tools via automation - e.g. for lead management or chatbots. You will learn how to specifically integrate AI into marketing processes and measure its impact.
Measure your success and optimize the results.
You measure what works - and what doesn't. You work with dashboards, KPIs and tracking methods to constantly improve your campaigns and manage them based on data.
Implement a complete campaign - and get ready to start your career.
In your final project, you will plan and present a complete marketing campaign - from persona to performance. At the same time, our team will support you in applying for jobs and networking for your career start.
Our partner companies
Simple and affordable
Education must be affordable. Check out all the financing options now.
These steps are important to take the course
Register as a jobseeker early
In order to receive your education voucher for your retraining from the employment agency, the Jobcenter or the Labour Office, you should register as a jobseeker at an early stage. It is therefore very important that you first make an appointment with the relevant office. It's best to do it now!
Get your educational offer from us
The next step on the way to your IT training voucher is quick and easy: Contact us! We will create an official training offer for you that you can then submit to the employment agency, the Jobcenter or the employment office.
Apply for the training voucher
Now it's down to the nitty-gritty: With the training offer we have created, you now go back to your responsible office and apply for your training voucher. As soon as it is approved, you can start your new career with us. We look forward to seeing you!
FAQ
Really good questions, helpful answers
This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing.
You can develop well-founded personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing
Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.
It's simple: you apply online via our website. We will then talk to you in a short interview to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.
Final projects at Neue Fische & SPICED
Over 6,300 neuefische x SPICED alumni have completed a final project at the end of their studies. Join our successful graduates, and build a project that will make your CV stand out. Have a look at past projects and be inspired.
What are you waiting for?
Our Student Admissions team is happy to talk with you, answer your questions, and advise you. Get in touch with us!
