AI-Powered Marketing Bootcamp

Introduction, Applied Artificial Intelligence in Marketing

In the first week, you'll lay the foundation for the productive use of AI in marketing. This isn't about superficial experimentation, but rather about how to strategically use AI tools for real-world marketing tasks. Topics and objectives this week include: How do current AI models differ in their practical performance for research, strategy, content, analysis, and creation? How do you formulate prompts to obtain reliable, precise, and reusable results? Which tools are truly suitable for texts, presentations, images, videos, and research in everyday marketing practice? How do you use AI to ensure that results are not arbitrary, but high-quality, brand-aligned, and actionable? By the end of the week, you'll have mastered the most important AI tools to the point where you can integrate them effectively and systematically into your marketing workflow.