
Aug 21, 2025
Are you ready to get started in the world of IT? Find out all about financing bootcamps in our info session on education vouchers.
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Course content
Become a Digital Marketer โ in the neue fische AI-Powered Marketing Bootcamp
Our 18-week bootcamp offers you intensive training with workshops, 1:1 feedback and a final project. You will learn how to plan digital campaigns, orchestrate channels and use AI profitably - e.g. for social media, chatbots or automated workflows. You will develop a holistic understanding of strategy, creation, technology and analysis. With our career advice, we support you on the way to your application.
Career change to Digital Marketing: These are the requirements
You don't need any previous experience - just a passion for communication, creativity and technology. Whether you come from customer service, retail or a completely different industry: If you have a structured mindset, love learning and want to reach people, the bootcamp is for you. And if you don't have a laptop: we'll help you.
Keyfacts
Tech Stack
The course content, application process, pricing & funding all in one pdf.
Starting dates
Our AI-Powered Marketing Bootcamp runs full-time Monday through Friday for 18 weeks.
Sep | 15th Sep โ 9th Dec โ25 | Full-Time | Remote | German | Secure seat |
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Dec | 1st Dec โ 30th Mar โ26 | Full-Time | Remote | German | Secure seat |
Curriculum
You will get an overview of the basics of successful digital strategies and understand the difference between paid, owned and earned media. We will also show you how to set realistic and measurable goals (KPIs). You will use proven frameworks and practical tools to create data-based buyer personas - for both B2C and B2B.
You will develop your own brand messages and content that really appeal to your target groups - with text, images and sound. You will learn proven creative techniques, make sensible use of AI tools and create content strategies for all important channels.
You will learn how a media plan works, what role different channels play and how to allocate budgets sensibly. You will use practical templates to prepare your first campaign - including a briefing and the right mix of channels.
You will implement an SEO strategy and analyze competitors, keywords and page structures. You will then learn how to place Google Ads, write convincing ad texts and continuously improve your campaigns.
You will plan organic and paid social media campaigns, create content formats such as reels or carousels and test target group approaches. Influencer marketing is not neglected either.
You will develop automated email routes - from lead capture to conversion. You will learn how to address your target group in a targeted manner, collect data in a legally compliant manner and work with CRM logic.
You will build simple AI agents, develop prompts and connect tools via automation - e.g. for lead management or chatbots. You will learn how to specifically integrate AI into marketing processes and measure its impact.
You measure what works - and what doesn't. You work with dashboards, KPIs and tracking methods to constantly improve your campaigns and manage them based on data.
In your final project, you will plan and present a complete marketing campaign - from persona to performance. At the same time, our team will support you in applying for jobs and networking for your career start.
Our partner companies
Education must be affordable. Check out all the financing options now.
In order to receive your education voucher for your retraining from the employment agency, the Jobcenter or the Labour Office, you should register as a jobseeker at an early stage. It is therefore very important that you first make an appointment with the relevant office. It's best to do it now!
The next step on the way to your IT training voucher is quick and easy: Contact us! We will create an official training offer for you that you can then submit to the employment agency, the Jobcenter or the employment office.
Now it's down to the nitty-gritty: With the training offer we have created, you now go back to your responsible office and apply for your training voucher. As soon as it is approved, you can start your new career with us. We look forward to seeing you!
FAQ
This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing. Especially in marketing, requirements are changing very rapidly. Therefore, it is necessary to constantly develop your skills.
You can develop well-founded customer personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing.
Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.
It's simple: you apply online via our website. We will then talk to you in a short call to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.
If you're unemployed or looking for a career change, the Federal Employment Agency's training voucher is one of the best financing options for the AI โโPowered Marketing Bootcamp โ even without prior experience in the tech field. ๐ฏ
Here's how it works, step by step:
1. Schedule a consultation: Contact your local Federal Employment Agency and request a consultation about professional development.
2. Bootcamp preparation with motivation: Prepare a clear goal, e.g., "Professional restart in data-driven online marketing with a focus on AI."
3. Kursnet/meinNOW research: Make sure the bootcamp is listed on Kursnet/meinNOW as AZAV-certified โ this is a prerequisite for the voucher.
4. Bring documents: CV, proof of your last job, an application for the bootcamp if applicable, and a letter of motivation.
๐ฐ Costs: The training voucher typically covers 100% of the fees, often including travel expenses or even accommodation for distance learning courses.
โณ Duration: Approximately 12โ16 weeks full-time is typical.
๐ Job opportunities: Graduates have excellent opportunities in the areas of performance marketing, AI-driven content automation, or CRM automation.
Even without prior experience โ with the training voucher and a little preparation, you'll get off to a great start! ๐ผ
Good news: You don't need a technical degree to get started with the AI โโPowered Marketing Bootcamp โ but a little preparation makes all the difference. ๐ง
Recommended previous knowledge:
1. Basic understanding of online marketing: Ever heard of SEO, Google Ads, or content funnels? An overview helps, but it doesn't have to be in-depth.
2. Affinity for data and tools: Interest in tools like ChatGPT, Google Analytics, Canva, or Zapier is a plus.
3. No code, but logic: Previous knowledge of Python or SQL isn't required, but a feel for automation (e.g., with no-code tools) will help you enormously in the learning process.
Tip: Invest 2-4 weeks in self-study with free resources (e.g., Google Skillshop, HubSpot Academy, YouTube videos on AI marketing).
๐ Bonus: If you do a few simple prompting exercises with ChatGPT before you start, you'll immediately gain more confidence.
... So: Yes, you can join without a tech or marketing background โ but with a little preparation, you'll rock the bootcamp twice as confidently! ๐
Over 6,300 neuefische x SPICED alumni have completed a final project at the end of their studies. Join our successful graduates, and build a project that will make your CV stand out. Have a look at past projects and be inspired.
Our Student Admissions team is happy to talk with you, answer your questions, and advise you. Get in touch with us!