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AI-Powered Marketing Bootcamp

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Next seat available

Jun 15, 2026
Step into the future of marketing: Learn cutting-edge digital skills – from SEO to automation – and harness AI to create smarter, faster, and more effective campaigns. Unlock grand career opportunities in tomorrow’s AI-powered marketing landscape.
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Google rating 4.6100% Finanzierung verfügbar
Badge for AI-powered marketing and Google certification
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15+
Different tech-powered courses
69%
Hiring rate
(within 1 year)
7K+
More than 7k alumni
10+
Years of experience

Course content

All content at a glance

Keyfacts

  • Full-Time: 8 weeks (Mo – Fr, 09.00am – 6.30pm)
  • Participants: approx. 15
  • Coaches: 2 per bootcamp
  • Locations: Remote (live online)
  • Course language: German
  • Completion: AI-powered Marketing Certificate + Google Certification
  • Future job: AI Marketing Specialist, Digital Marketing Specialist, Digital Marketing Manager, Content Marketing Manager / AI Content Marketer, Digital Marketing Analyst / AI Marketing Analyst
  • Expected salary: 48.000€ - 87.000€
  • 100% financing: for unemployed & job seekers
  • You'll get a Claude Pro subscription during the bootcamp

Our coaches

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Nubia Fantechi

AI Powered Marketing Teaching Assistant

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Emilian Buza

AI Powered Marketing Coach

Tech Stack

WordPress
Canva
Google Analytics
Semrush
ChatGPT
Meta Business Suite
Google Ads
Mailchimp
Screaming Frog
Claude
Midjourney
Nano Banana AI
Matomo
n8n
Google Search Console

Download tech stacks

From marketer to AI-powered performance professional: the neue fische AI-Powered Marketing training

Are you already working in marketing or do you have practical experience and realize that AI is fundamentally changing the way marketing is planned, produced, optimized, and evaluated? Then this training is for you! In eight weeks, you won't just learn marketing basics, but how to strategically use modern AI tools to work faster, achieve better results, and take over tasks that previously often required multiple specialists, agencies, or a lot of manual work.

How do you become an AI marketing pro?

By learning about and using the latest AI technologies like ChatGPT, Claude, and specialized agent tools—all without any programming knowledge. This will allow you to build complete websites in record time (without writing a single line of code), make them visible to Google and AI chatbots, create social media posts and online ads that actually sell, and maintain complete control through razor-sharp analytics.

You'll learn precisely the skills you need to continue working in marketing in the future, despite automation and the use of AI. And the best part: We don't waste time with dry theory and fictional examples – you decide what your project will be.

After eight weeks, you won't just go home with new knowledge. You'll leave with a real project, comprehensive knowledge of AI tools, and the ability to qualify as a marketing specialist for numerous jobs.

Become a professional who not only implements marketing but also makes it significantly more productive, structured, and effective with AI.

Our partner companies

Starting dates

The next dates: AI-Powered Marketing Bootcamp

Our AI-Powered Marketing Bootcamp runs full-time Monday through Friday for 8 weeks.

Jun
15th Jun7th Jul ‘26

Full-Time

Remote

German

Secure seat
Aug
31st Aug23rd Oct ‘26

Full-Time

Remote

German

Secure seat

Curriculum

This is what you learn in our AI Powered Marketing Bootcamp

In the first week, you'll lay the foundation for the productive use of AI in marketing. This isn't about superficial experimentation, but rather about how to strategically use AI tools for real-world marketing tasks. Topics and objectives this week include:

  • How do current AI models differ in their practical performance for research, strategy, content, analysis, and creation?

  • How do you formulate prompts to obtain reliable, precise, and reusable results?

  • Which tools are truly suitable for texts, presentations, images, videos, and research in everyday marketing practice?

  • How do you use AI to ensure that results are not arbitrary, but high-quality, brand-aligned, and actionable?

By the end of the week, you'll have mastered the most important AI tools to the point where you can integrate them effectively and systematically into your marketing workflow.

In the second week, you'll develop a website or landing page using WordPress and AI that not only looks good but is also clearly designed for impact.

This week's topics and goals are:

  • How do you set up a website efficiently and professionally with WordPress?

  • How do you use AI to develop content, structure, and page layout significantly faster?

  • How do you create pages that are easy to understand, credible, and conversion-oriented?

  • How do you quickly go from an idea to a viable and professional web presence?

By the end of the week, you'll have a fully functional, professionally built website that will serve as the foundation for further marketing efforts.

In the third week, you'll optimize your website for organic visibility in search engines and AI systems. This involves not only classic SEO basics but also understanding how content is found, understood, and displayed today. This week's topics and goals include:

  • How do you develop content and page structures that Google and other search engines clearly understand?

  • How do you identify relevant keywords and topics with real potential?

  • How do you improve content and technical foundations so that your website is easily discoverable?

  • How do you increase the likelihood that AI-powered search and response systems will also consider your content?

By the end of the week, your website will be structured both content-wise and technically so that it can rank significantly higher for relevant search queries.

In the fourth week, you'll work with Google Ads and learn how to translate search intent into measurable campaigns. The focus is on effective structuring, clear prioritization, and efficient resource allocation. This week's topics and objectives include:

  • When should you strategically prioritize Google Ads over SEO—and how do they fit together in the marketing mix?

  • How do you research keywords that are truly relevant to your offering, target audience, and conversion rate?

  • How do you write ad copy that captures attention and simultaneously drives qualified traffic?

  • How do you structure campaigns to ensure budget is controlled and used effectively?

By the end of the week, you'll be able to independently set up, structure, and optimize a Google Ads campaign.

In week five, you'll develop a social media strategy based not on knee-jerk reactions, but on clarity, consistency, and efficient production. AI will help you create content faster and more consistently. This week's topics and goals include:

  • Which platforms are truly the right fit for your offerings and target audience?

  • How do you develop a content strategy that can be implemented long-term?

  • How do you use AI for brainstorming, copywriting, visuals, and video without creating a generic output?

  • How do you plan and organize content so that social media can be managed professionally without becoming a full-time job?

By the end of the week, you'll have a clear content plan and a more efficient production process for your social media work.

Week six focuses on meta ads and paid reach on Facebook and Instagram. The central question is how to combine target audiences, creatives, and campaigns to generate measurable results. This week's topics and objectives include:

  • How does advertising on meta platforms differ from search engine advertising?

  • How do you define target audiences effectively and avoid wasted ad spend?

  • How do you use AI to develop creatives and ad copy that capture attention in the feed?

  • How do you continuously analyze and optimize campaigns based on real performance data?

By the end of the week, you'll be able to independently develop, run, and improve meta campaigns using data.

In week seven, you'll make your marketing efforts reliably measurable. Without proper tracking, campaigns, content, and budgets remain mere guesswork. Therefore, you'll build a solid data foundation. This week's topics and goals are:

  • Which conversions and events are truly relevant to your project?

  • How do you configure Google Analytics 4 so that the data becomes usable for decision-making?

  • How do you effectively connect your website, Google Ads, and meta ads?

  • How do you use Google Tag Manager to build a clean and flexible tracking setup?

  • How do you identify weaknesses in user experience and derive concrete improvements from them?

By the end of the week, you'll have a complete tracking setup that allows you to understand and better manage the impact of your marketing efforts.

In the eighth week, you'll bring all the building blocks together and develop a coherent marketing setup for a real-world project. The focus is on strategically connecting individual measures rather than thinking in isolation. This week's topics and objectives include:

  • How do you combine your website, SEO, Google Ads, social media, meta ads, and tracking into a coherent overall system?

  • How do you prioritize measures effectively when time, budget, and resources are limited?

  • How do you present your strategy, setup, and initial results clearly and professionally?

  • What are the next steps for you and your project after the course?

By the end of the week, you'll not only have gained knowledge but also developed a complete, integrated online marketing setup for your own project.

Simple and affordable

Education must be affordable. Check out all the financing options now.

Education voucher
Agentur für Arbeit

Pay directly
No problem

Payment by the employer
Re- & Upskilling

To the education voucher

Education must be affordable. And for everyone. That's why we offer three ways how you can finance your bootcamp with us, guaranteed and very easy.

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These steps are important to take the course

Whether you have dropped out of university, are on short-time work, are threatened with unemployment or have lost your job, your time will be well spent if you become more digital. Please note that the process of getting an education voucher from the employment agency can take a relatively long time. We therefore advise you to follow the procedure below.
Step 1

Register as a jobseeker early

In order to receive your education voucher for your retraining from the employment agency, the Jobcenter or the Labour Office, you should register as a jobseeker at an early stage. It is therefore very important that you first make an appointment with the relevant office. It's best to do it now!

Step 2

Get your educational offer from us

The next step on the way to your IT training voucher is quick and easy: Contact us! We will create an official training offer for you that you can then submit to the employment agency, the Jobcenter or the employment office.

Step 3

Apply for the training voucher

Now it's down to the nitty-gritty: With the training offer we have created, you now go back to your responsible office and apply for your training voucher. As soon as it is approved, you can start your new career with us. We look forward to seeing you!

FAQ

Really good questions, helpful answers

You still have questions about the training? Then take a look here or contact us directly.

This bootcamp is aimed at anyone looking to get into digital marketing - regardless of their previous profession. If you work in a structured way and are interested in communication and digital tools, you've come to the right place. Particularly suitable for career changers and anyone who wants to get off to a future-proof start with AI marketing. Especially in marketing, requirements are changing very rapidly. Therefore, it is necessary to constantly develop your skills.

You can develop well-founded customer personas, strategically plan campaigns, build websites, place Google Ads, optimize SEO, manage social media, set up email automations and use simple AI agents. You will also know how to measure your success and apply for jobs in digital marketing.

Graduates typically work as Junior Digital Marketing Managers, Social Media Managers, SEO/SEA Specialists or Content Creators - e.g. in agencies, start-ups or medium-sized companies. Demand is high, especially for applicants with AI expertise.

It's simple: you apply online via our website. We will then talk to you in a short call to check your motivation, your goal and your fit for the bootcamp. If everything fits, you will receive a confirmation promptly.

If you're unemployed or looking for a career change, the Federal Employment Agency's training voucher is one of the best financing options for the AI ​​Powered Marketing Bootcamp – even without prior experience in the tech field. 🎯

Here's how it works, step by step:

1. Schedule a consultation: Contact your local Federal Employment Agency and request a consultation about professional development.

2. Bootcamp preparation with motivation: Prepare a clear goal, e.g., "Professional restart in data-driven online marketing with a focus on AI."

3. Kursnet/meinNOW research: Make sure the bootcamp is listed on Kursnet/meinNOW as AZAV-certified – this is a prerequisite for the voucher.

4. Bring documents: CV, proof of your last job, an application for the bootcamp if applicable, and a letter of motivation.

💰 Costs: The training voucher typically covers 100% of the fees, often including travel expenses or even accommodation for distance learning courses.

⏳ Duration: Approximately 12–16 weeks full-time is typical.

🚀 Job opportunities: Graduates have excellent opportunities in the areas of performance marketing, AI-driven content automation, or CRM automation.
Even without prior experience – with the training voucher and a little preparation, you'll get off to a great start! 💼

Good news: You don't need a technical degree to get started with the AI ​​Powered Marketing Bootcamp – but a little preparation makes all the difference. 🧠

Recommended previous knowledge:

1. Basic understanding of online marketing: Ever heard of SEO, Google Ads, or content funnels? An overview helps, but it doesn't have to be in-depth.

2. Affinity for data and tools: Interest in tools like ChatGPT, Google Analytics, Canva, or Zapier is a plus.

3. No code, but logic: Previous knowledge of Python or SQL isn't required, but a feel for automation (e.g., with no-code tools) will help you enormously in the learning process.

Tip: Invest 2-4 weeks in self-study with free resources (e.g., Google Skillshop, HubSpot Academy, YouTube videos on AI marketing).

📈 Bonus: If you do a few simple prompting exercises with ChatGPT before you start, you'll immediately gain more confidence.


... So: Yes, you can join without a tech or marketing background – but with a little preparation, you'll rock the bootcamp twice as confidently! 🚀


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Final projects at Neue Fische & SPICED

Over 6,300 neuefische x SPICED alumni have completed a final project at the end of their studies. Join our successful graduates, and build a project that will make your CV stand out. Have a look at past projects and be inspired.

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