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AI Powered Marketing
AI Powered Marketing courses
Discover the dynamic world of AI-powered marketing with our comprehensive range of courses at neue fische. This engaging program is designed to introduce you to the basics of data-driven marketing, the different roles in digital marketing, the use of artificial intelligence (AI), and how to master modern marketing disciplines. Whether you're just starting out or looking to refine your skills, our courses cover everything from the basics of marketing strategy, content creation, and campaign management to automation, performance analysis, and AI-powered optimization. Let's explore the world of AI-powered marketing together!
What is AI-Powered Marketing?
AI-Powered Marketing focuses on using Artificial Intelligence to plan, execute, and optimize marketing activities. It involves understanding target audiences, predicting user behavior, personalizing content, and automating marketing processes. Marketers leverage data, algorithms, and machine learning models to make informed decisions and create campaigns that are more efficient, precise, and scalable.
What is Digital Marketing?
Digital Marketing refers to all marketing activities carried out through digital channels. These include search engine marketing, social media marketing, email marketing, content marketing, and online advertising. The goal is to increase visibility for products or services, build reach, and drive conversions. Digital marketers work on strategies, campaigns, content, and analytics to achieve measurable results.
How do AI-Powered Marketing and Digital Marketing work together?
AI-Powered Marketing and Digital Marketing are closely connected and complement each other. While Digital Marketing defines the channels, campaigns, and content, AI supports these processes through automation, personalization, and data-driven optimization. AI helps identify patterns in large datasets, segment audiences more accurately, and continuously improve marketing efforts. Together, they enable more efficient workflows and better outcomes.
What is a Marketing Portfolio?
A marketing portfolio is a collection of projects and campaigns that showcase your skills in digital marketing. It highlights not only results, but also your approach, strategy, and the thinking behind your work. A strong portfolio provides insight into your ability to work with tools, data, campaign planning, content creation, and performance optimization. It is an essential asset for job applications and career development in marketing.
How do you learn AI-Powered Marketing?
Learning AI-Powered Marketing involves both theoretical knowledge and hands-on practice. You start with marketing fundamentals, data literacy, and digital channels, and then deepen your knowledge in areas such as automation, AI tools, analytics, and campaign management. Bootcamps, online courses, and practice-oriented training programs offer structured learning paths, while projects and mentoring help you apply what you have learned.
Careers in AI-Powered Marketing
Careers in AI-Powered Marketing are diverse and in high demand. Professionals can work as Digital Marketing Managers, Performance Marketers, AI Marketing Specialists, Growth Marketers, or Marketing Automation Specialists. These roles involve planning, executing, and optimizing data-driven campaigns while leveraging modern technologies. The work combines analytical, creative, and strategic skills and continues to evolve.
AI-Powered Marketing Courses at neue fische
neue fische offers a state-of-the-art AI-Powered Marketing course designed to equip participants with the skills needed for a successful career in digital marketing. The course covers marketing fundamentals, campaign planning, content strategy, SEO/SEA, social media, analytics, and the use of AI tools. Taught by industry experts, the practice-oriented curriculum supports you in building a strong portfolio and preparing effectively for the job market.
FAQs about AI-Powered Marketing
Do you have questions regarding AI-Powered Marketing? We have the answers for you! Let's increase your knowledge of AI-Powered Marketing together. If we are missing a topic, feel free to contact us.
Digital marketing encompasses all marketing activities conducted via digital channels. AI-powered marketing expands this approach by using artificial intelligence for automation, personalization, and optimization.
No, basic programming skills are not required. What is important is an understanding of data, tools, and processes, as well as the ability to use AI tools effectively.
The tools used include analytics tools, marketing automation platforms, AI text generators, CRM systems, social media tools, and advertising platforms.
Yes, many career changers come from communications, business administration, design, or other fields. Structured training programs make it easier to get started.
A portfolio is very important because it shows how you plan, implement, and optimize campaigns and what results you achieve.
For example, social media campaigns, SEO projects, email automation, paid ad campaigns, or AI-supported content projects.
Through blogs, specialist articles, newsletters, online communities, events, and continuous training.
Very good – companies are increasingly looking for skilled workers with AI and digital marketing expertise.
Yes, depending on experience and role, attractive salaries are possible.
The basics can be learned in a few months. Deepening and specialization come with practice and experience.
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Our locations are perfectly designed if you need a break from your own four walls. Meet students, alumni and learn together
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Hamburg
Loft feeling in Hamburg: use our location to take part in the lessons. A modern kitchen awaits you, as well as fast WiFi.
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Munich: the Werksviertel
You can spread out in our coworking office. Enjoy the quiet learning atmosphere and fast WIFI.
Munich: the Werksviertel3
Frankfurt: Osthafen Campus
Gude! Our Osthafen Campus offers you a great learning opportunity and great breaks. Use the roof terrace and let your gaze wander over Frankfurt.
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