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UX vs. UI – what exactly is the difference?

25th January 2024

User Experience (UX) and User Interface (UI) – two key terms in the field of digital design.

User experience (UX) and user interface (UI) are two key terms in the field of digital design and each have different, but interlinked meanings.

User experience (UX):

User experience refers to the entire experience a user has when interacting with a product or service. It is about the overall picture that the user gains from using it. This includes aspects such as user-friendliness, efficiency, accessibility and the user's emotions. Good UX design strives to provide the user with a positive, seamless and meaningful experience.

For example, UX design takes into account how easy it is for a user to navigate through a website, how quickly they can find desired information and what impression they have of the overall interaction. Designing the user journey and optimising interactions are at the heart of a UX design career.

User interface (UI):

The user interface, on the other hand, is the part of the design that is directly related to the user's interaction. It comprises the visual elements with which the user comes into contact on a website, in an app or in another digital product. This includes elements such as buttons, icons, colour schemes, fonts and layouts. UI design careers focuses around creating an aesthetically pleasing and functional interface.

A good UI design is not only appealing, but also intuitive so that the user can navigate through the interface without difficulty. The correct placement of elements, clear labelling and a consistent design help to ensure that the user interface can be used effectively and efficiently.

Interaction between UX and UI:

Although UX and UI have different focuses, they are closely linked. A successful design considers both the user experience and the user interface to provide an optimal overall solution. An engaging UI can improve the user experience, but without a well thought-out UX strategy, the application can still be prone to frustration and inefficiency. Overall, UX and UI are therefore crucial elements of a career that is committed to creating successful and user-friendly digital products.

Fancy becoming a UX/UI designer now and start your new career with us? Then apply now or you can find more information here


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